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Central Tramway Survey by York University

As part of our project, we had the privilege of making two visits to Scarborough, allowing us to tour the Tramway, delve into Scarborough's rich history, and observe how neighbouring businesses operate. Through stakeholder interviews and customer surveys, we gathered valuable insights into customer preferences and perceptions, laying the groundwork for the recommendations we later presented to the General Manager and Central Tramway Directors during our final exam.

Participating in this project has been an amazing learning experience for us, enabling us to hone our problem-solving skills and gain hands-on experience in market research that will undoubtedly benefit us as we leave university and make the transition into our early careers. We want to extend our heartfelt gratitude to Colin and the friendly team at Central Tramway for welcoming us into this project.

Central Tramway is a special business that has so much to offer to visitors. It offers a window into the past for history enthusiasts and a sense of nostalgia for those looking to reminisce about past holidays. Additionally, it serves as a convenient mode of transport, sparing you the tiring climb up and down the cliff stairs (which trust us, is harder than it looks!)

Whatever your motive for visiting, we can attest that you're in for a fabulous time, and we wholeheartedly recommend it!

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